Areas of Expertise

  • Strategic Design Leadership: Leading teams to innovate and deliver complex digital products that enhance customer experiences and drive business outcomes.

  • Team Building & Mentorship: Recruiting, nurturing, and growing high-performing design teams, focusing on leadership development, skill acquisition, and fostering collaboration across departments.

  • Data-Driven Design & Innovation: Leveraging customer data, research insights, and analytics to inform design decisions and shape user-centric products.

  • Agile & Design Thinking Practices: Championing agile development methodologies, including Scrum, and facilitating design-thinking workshops to drive iterative, human-centered product development.

  • User & Customer Experience Strategy: Developing and executing UX and CX strategies that address customer pain points, simplify user journeys, and elevate user satisfaction.

  • Design Systems & Governance: Creating scalable design systems, establishing governance models, and ensuring design quality across cross-functional teams.

Certifications & Professional Development

  • Certified Life and Business Coach, Lumia Coaching

  • Six Sigma Yellow Belt, Villanova University

  • Certified Scrum Product Owner (CSPO) and Certified Scrum Master (CSM), Scrum Alliance

  • Pragmatic Marketing Certification, Pragmatic Institute

  • Leaders for the Future, Fidelity

  • Aspire Leadership: Diversity & Inclusion Leadership, Fidelity

Education

  • Bachelor of Science (BS) in Fine Art and Graphic Design¸ University of Wisconsin, Madison, WI

Experience

Vice President, User Experience Design/Fidelity

Research Triangle Park, NC (Dec 2021 – Present)

  • Leading a teams of designers across the enterprise, I oversee the user experience and product design for multiple product areas, impacting over 5+ million users. By fostering a customer-obsessed, metric-driven culture, my team drives product innovations and improvements that enhance financial literacy and user engagement.

  • Spearheaded the design and development of a highly successful mobile app targeted at young investors, acquiring 100K users in the first year.

  • Led a cross-functional team to deliver an enterprise-level, personalized platform powered by machine learning, improving the user experience for millions.

  • Doubled the size of the design organization (from 170 to 340 associates) by recruiting top talent and fostering a culture of leadership, humility, and continuous growth.

Director, User Experience Design / Fidelity

Research Triangle Park, NC (Dec 2018 – Dec 2021)

  • As Director, I led the design strategy for five high-growth product areas. My focus was on crafting personalized, dynamic user experiences that drove higher engagement and retention.

  • Drove a 4% increase in user engagement and opened 400K+ new accounts in under 90 days through the redesign of the platform’s user experience.

  • Facilitated a design-thinking workshop with over 40 product partners, resulting in a cohesive strategy that improved user journeys and reduced friction across digital products.

Portfolio Lead, User Experience Design / Fidelity

Research Triangle Park, NC (May 2018 – Dec 2018)

  • Built and led a high-performing design team that focused on the user experience strategy for 10 product areas. During this time, we developed and implemented a design governance model, which helped scale design consistency across the organization.

  • Grew the design team from four to eight designers within 18 months while building strong, trust-based relationships with cross-functional stakeholders.

  • Successfully influenced 15 Scrum teams to adopt a modular, reusable design system, streamlining product development workflows.

Lead Product Designer/LexisNexis

Raleigh, NC (Apr 2014 – Sep 2017)

  • At LexisNexis, I worked on the redesign of a cloud-based CRM product suite for the legal sector, streamlining workflows and improving product usability.

  • Developed a modular design language library and reusable UI component standards, which reduced development costs and sped up product time-to-market.

  • Led design-thinking workshops to align stakeholders from product, engineering, and client services, improving collaboration and accelerating product delivery.

Lead User Experience Designer / Syngenta AG

Durham, NC (Oct 2012 – Feb 2014)

  • Consulted on a project to track crop data from seed to harvest, improving the usability and accuracy of legacy systems used by agricultural professionals.

  • Developed a set of design standards and a style guide that significantly improved the user experience of a legacy crop tracking system, reducing errors and increasing system reliability.

Lead User Experience Designer / Quintiles (now IQVIA)

Durham, NC (Mar 2011 – Oct 2012)

  • Designed end-to-end experiences for a clinical trial portal used by medical professionals, focusing on usability and data accuracy.

  • Delivered wireframes, high-fidelity designs, and prototypes for a flagship web portal that supported clinical drug trials, improving usability for healthcare professionals.

UX Designer & Business Analyst / Bloomberg

Skillman, NJ (Dec 1997 - May 2010)

  • Led a blended, distributed team of business analysts and designers toward the design and development of a streamlined data intake software that reduced data error rates due to human error.

  • Recognized by executive leaders for delivering an entirely new web design for the Bloomberg Japan website, which increased readership by approximately 30%.

  • Redesigned the podcast landing page website, which increased discoverability and earned a top spot in multiple “Most Downloaded Business Podcasts” lists.

  • Streamlined the career application process from 12 to five steps, which increased the applicant pool by nearly 100%.