Hey, I’m Barbara.
A digital design pioneer and certified coach that empowers designers and bridges the gap between business and technology.
My Approach
Transformational
Delivering measurable business impact through strategic design and team excellence. My leadership directly drives bottom line results, as evidenced by achieving the first ever CSAT score increases in a legacy platform and creating reusable design systems that continue generating value across multiple product areas.
The combination of visionary thinking with data-driven execution, using customer feedback and analytics to guide enterprise wide transformations that improve operational efficiency, customer satisfaction, and long-term competitive advantage.
Strategic
Building foundational capabilities and high performing teams that generate sustained ROI. With multi-industry expertise and global stakeholder management skills enabling identification of cross-sector opportunities and serving diverse user bases effectively.
This strategic approach to leadership ensures that initiatives don't just improve immediate metrics, but create lasting organizational assets that drive continued growth, efficiency, and market differentiation across the enterprise.
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Digital Design
20+ yrs delivering web & mobile experiences
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Leadership
10+ yrs building high performing teams
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Business Mentor/Coach
ICF Certified
Case Studies
Experience Digital
A collaborative, design-thinking initiative that led to the identification and implementation of six core user experience patterns establishing a foundation for consistent and improved experiences across the enterprise.
Life Milestones
Strategic leadership in the Life Milestones platform redesign resulted in a modern, scalable solution that enhanced user experience through improved navigation and personalization, leading to significant gains in user engagement, reach, and business outcomes.
Young Investors
Leading a design team focused on personalization and simplicity, the Young Investors app successfully engaged over 100,000 college students in its first year through an intuitive interface, tailored education, and gamified features, contributing significantly to the company’s strategy for reaching a younger demographic.
What People are Saying
"Barbara is a highly strategic UX leader. She's provided immense value to the product since she's joined the team. Barbara is truly representative of what it means to be customer obsessed. I always appreciate her strategic lens from bringing in best practices across the enterprise, as well as competitively. She is a true partner. I always value her counsel when it comes to building out experiences and how we evolve them. She is also a strong people leader - her team thinks the world of her and she always advocates for them and their growth. I'm so thankful to have the opportunity to work with Barbara! She is a wonderful asset to the team and company."
Product Partner, Performance Feedback
"Barbara is a great manager because she champions her reports and does everything she can to help them grow. She knows when to get involved and offer support, and also knows when to take a back seat. Her goal is to push her reports to continually take on more responsibility while also being available to step in if needed. She does a great job communicating any company news and sharing knowledge that she has. She also handles sensitive information and situations very well. She has a good awareness of the work being done and is very helpful in fostering connections across the firm for collaboration on similar projects"
Direct Report, Manager Survey
"Barbara builds strong relationships with all her direct reports and creates successful, high performing teams. On an individual level, the relationship makes coaching, goal setting, and receiving feedback much more effective since there is a strong foundation in place. On a team level, it allows her to create effective teams, partnering people who will work well together based on skills sets, goals and personalities. She excels at fostering community and culture, so her larger team really feels like a cohesive unit, which is rare. "
Business Leader, Performance Review
Let’s Chat!
Let's connect for a free 1:1 to discuss design leadership, team building, or navigating your design career.